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科比品牌给客户做品牌规划当然不会是品牌定位和品牌传播这两个主题。它是一项系统的品牌工程,涉及品牌建立、提升、发展的方方面面。需要建立的是一个结构严谨的、完整的品牌规划体系,来指导企业市场营销的各个环节。

Bryant brand to customers for brand planning certainly not brand positioning and brand communication of these two themes. It is a system of brand project involving branding, promotion and development aspects. We need to establish a structured, complete brand planning system to guide all aspects of business marketing.

品牌构建是企业在经营发展过程中为占领市场所须完成的企业战略规划、品牌体系建设、品牌形象塑造、营销整合推广以及各种创意传播建立等品牌营销传播活动的组成,以此建立内、外部对品牌的识别并形成品牌资产的积累和升值。

Brand building enterprise in the business development process to capture the market to be completed by corporate strategic planning, brand building system, brand image, integrated marketing promotion and dissemination of a variety of creative composition build brands marketing communications activities, in order to establish within, external recognition of the brand and the formation of brand equity accumulation and appreciation.

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